Freet – Keld Black

Freet's philosophy is to make you feel like you are barefoot even if you are not. Who doesn't like being barefoot on the grass and sand? You will have this feeling every time you wear them. The best materials, components and designs are used to make your daily experience and in sport a feeling of strong balance and natural movement. Different shoes for different purposes but always “fewer shoes”. If we go back in history you will understand that for thousands of years man has never had the need to wear shoes and did not have all the problems that we have now in today's society. This happens because with the introduction of the shoe and its evolution over time our feet (which should be the strongest part, our support) have lost their functionality. If we look at small children, for example, they often take off their shoes on every occasion, because it is unnatural for them that their feet are locked inside something. We complain of injuries to our knees, backs, hips, and we are actually strangling the amazing network of muscles, ligaments and nerves in our feet that have been adjusted to meet our movement needs. We spend most of our lives in shoes with feet unable to flex and move naturally.

---